Alcatel Idol X+ review: Conclusion
The availability of deals, discounts and financing schemes. Brands like Xiaomi and OnePlus have done well thanks to the word of mouth marketing they have used extensively. (Image source: Bloomberg) India’s smartphone market is being driven by the availability of deals and financing schemes from various brands, according to a survey shared by re firm International Data Corporation (IDC). For individual brands though, word of mouth can prove to be a major source in influencing consumer behaviour and decision. IDC says this is what has helped brands like Xiaomi, OnePlus with their unique approach.
Both players have traditionally relied heavily on a dedicated fan-based community to spread the word, rather than just television or outdoor advertisements. In fact, thanks to Xiaomi and OnePlus’ success with their ‘fan events’ other upcoming brands have tried to copy something similar in India. IDC’s survey also showed that when it comes to Xiaomi, “brand trust is the highest influencing factor for two third of its consumers.
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” This is followed by value for money proposition and availability of latest specifications in the brand’s case. The IDC Consumer PULSE re study on smartphone consumer trends in India, shows that one out of three consumers look at deals, when picking a device for purchase. Users also want to experience the latest specification or feature when upgrading to a er, more expensive smartphone. Multiple online sales held by e-commerce players coupled with financing schemes have helped drive affordability for phones, according to IDC. “In terms of specifications, consumers have many choices especially from China based vendors at affordable prices.
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Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality,” Sachin Mehta, Market Analyst, IDC India said. It also looks like India consumers are now more than willing to upgrade to more expensive phones. The survey said that half of the consumers, who had spent Rs 10,000 to Rs 20,000 on the previous phone were ready to upgrade the Rs 30,000 plus segment. For China-based players like Xiaomi, vivo and OPPO, the perception is that these are “value for money brands” due to “superior quality and design and delivering on what they promise.
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” Still the final decision for a purchase is often based on offers and recommendations from family and friends. Users are also relying more on online reviews before they take the final decision, at least for consumers shopping in the above Rs 30,000 segment. OnePlus remain the most “preferred premium Android smartphone brand,” and 90% of OnePlus buyers consider the brand as their first choice. The reason for this that the brand is seen as offering latest specifications and has managed to win consumer trust.
The survey also shows that in this premium segment, Apple continues to drive high loyalty among its consumers. Where channel preference goes for smartphone shopping, online is gradually becoming very popular with Indian consumers. IDC says that 40 per cent of consumers prefer online due to overall comfort and convenience, followed by prices offered by eTailers. Read more: OnePlus 5G phone prototype spotted in company’s internal meet Flipkart was the first choice for consumers when it came to online shopping for smartphones.
However, those in the Rs 30,000 plus segment prefer Amazon.
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